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Family Entertainment is a highly profitable industry that has been growing rapidly over the past several years. This is due largely to a trend within the country to return to family values. The initial profit centers will be the miniature golf course, video arcade, climbing wall, and food service.
Marketing There arepeople living within a mile radius of the Firefly County site. One of the interesting facts about the miniature golf business is the breadth of the customer base.
While families with children may act as an anchor, seniors, teens, and corporate customers add significant income. A variety of fun promotions keep the business profitable during the entire season.
While our marketing plan is devised from other successful plans in the industry, there will be some additions as we start the business. Mulligan-Bogey Leisure Builders, our construction experts, include a marketing plan with golf course completion.
This plan includes input from over course owners and shows the most successful marketing programs being implemented across the country. Management John and Michelle Putteer have successful experience in small business ownership, personnel management, and financial management.
The miniature golf course operates with only one person during the day and two or three people during peak hours. The low personnel requirement makes management easy and keeps employee costs at a minimum.
Financial The low inventory and low operational cost of a miniature golf course allow owners to reap profits early. With first year sales projections conservatively planned this business should be profitable from year one.
One local commercial lender has indicated an interest in the conceptual business. John has also been approached by local investors who are interested in the opportunity to invest in the project. Friendly, happy employees providing superior customer service.
A safe, clean environment that the community will be proud of. Have fun while delivering a quality product. Open for business on April Be profitable in the first year of operation. First year sales above par.
Add a Go-Kart track to the facility after three years of operation. Family Entertainment is a highly profitable industry that has been growing rapidly over the past decade.
The initial profit centers will be: However, miniature golf does have a lot in common with regulation golf. To be interesting, miniature golf holes must have the contour changes found on a regulation green, which cause the ball to break and turn as it rolls toward the cup.
Undulations and banking give the game an element of challenge and fun. Greens that bring water, sand traps and rough turf into play add this uniqueness to miniature golf, while still maintaining an interesting and challenging game. Modern miniature golf courses are designed with attractive landscaping, water features, and elevation changes.
The water is a defining characteristic, in both its sight and sound. The golf course is being designed and built by the most respected miniature golf course company in the United States, Mulligan-Bogey Leisure Builders, Inc.
Four other builders were considered, but did not meet the professional standards of Mulligan-Bogey Leisure Builders. Mulligan-Bogey has built more than profitable courses during their 40 years in business.
They have demonstrated knowledge of what is required to make a successful facility. The course will be challenging, but not overly so.
This will bring customers back to attempt to better their previous score. Start-up assets required include short-term assets office furniture and kitchen equipmentand we need initial cash to handle the first month of operations. Stock will be equally held by the principal investors John and Michelle Putteer.
As of this writing, the corporation has not been chartered. Other options of legal formation are still being investigated. The challenge in miniature golf is to make the course interesting to play.
Interesting shots bring repeat business. Undulations, banking, the size of the greens, the position of the cups, the intermixing of easier holes with more difficult holes to prevent back-up on the course, and hundreds of other little refinements, which come only from experience, are the difference between success and failure.A miniature golf course is an excellent attraction that will appeal to all family members.
The miniature golf course sample business plan is exemplary in its content. As with any small business, recruitment of the the right personnel will be vital to the success of the family entertainment center.
currently seeking to have its course name “Jurassic Adventure Mini Golf” trademarked by the U.S. Patent and Trademark Office. JAMG is in the stage of a seed company. The business concept and business plan have been developed and a location for the company to operate has been identified.
Indoor golf research, start up model and free business plan. Get our free indoor golf business plan guide and check out the other great resources on our site.
The Mini Golf Course at East Potomac is on the National Register for Historic Places and is listed as the oldest continually operating miniature golf course in the country. Conveniently located just a quarter mile from the National Mall on historic Hains Point, East Potomac Miniature Golf Course is a great way to spend time with family and friends.
A comprehensive and sustainable business plan IS A MUST for your business to succeed. Much depends on it: outside funding, credit from suppliers, management & personal operation / finances, promotion & marketing of your business, strategy to achieve goals and objective s. What is miniature golf.
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