Hire Writer In this part of the assignment we are analyzing Nooks in terms of their strategic approaches and try to answer following questions: What is the business they are in? Are they aware of their challenges?
The company was founded in by Steven Jobs and Stephen Wozniak. The company has its headquarters in Cupertino, California.
The primary hardware products that are manufactured by Apple Inc.
These products are sold worldwide using various sales strategies such as direct sales, online stores, value added resellers and third-party wholesalers among others.
The purpose of this assignment is to analyze the internal and external environment of Apple Inc. It also evaluates the strategic human practices employed by the company and the possible recommendations that the enterprise should use to attract and retain talented employees.
The company manufactures products that allow consumers to have a variety of electronic products that meet their expectations. Customers can share music, videos, and applications on Apple products such as iPhone, iPad, and Mac among others on a media platform known as iTunes Bau, The company has experienced an increased sale volume in a variety of its products as a result of the innovative technology used in the manufacturing process.
In spite of the tremendous performance in the market, there are different problems which are beyond the reach of the company which it cannot control. They include political, economic, social and technological factors. Political factors Problems such as terrorism, geopolitical uncertainties, health issues and government policies can affect the sales of Apple products in the world.
In the case of political instability, Apple stands to lose a market as result of the delay in the manufacturing process. Economic factors The purchasing power of consumers relies upon the prevailing economic conditions. In the past years, different countries have experienced rising cases of unemployment.
This has affected the purchasing power of consumers leading to decreased sales of Apple products. The increased oil prices in the world also resulted in inflation thus affecting the economy. The consequences of these economic factors reduced the purchasing power of consumers. This led to decreased sales of the Apple products.
Competition Apple is a large corporation that runs a variety of products. Apple has managed to withstand the competition by investing in technology and talented employees.
As such, they have been able to get high returns to sustain the growth of the firm. Apple has penetrated the market by manufacturing high-quality products that have enabled it to create customer loyalty Bau, The ability to produce superior products has allowed it to gain a wider market share in different parts of the world.
Internal Environment of Apple Inc. Apple revenue has continued to grow over the past years. The company has experienced increasing revenue because it has specialized in the manufacture of electronic products that are of high quality. According to Forbes, Apple was ranked as the best brand among other companies that makes electronic products.
The founders of the company have put a lot of emphasis on creativity and innovation. As such, it has been endorsed by the largest brand among various companies. To enhance its innovative culture, the company has invested in research and development.
Apple has also elevated its sales team by giving them essential skills through training to enable cover a wider market niche Grant, Most of its direct sales outlets have been positioned at strategic places that can be easily accessed by the clients. The firm has located its direct sales branches in busy traffic areas.
This is aimed at strengthening the revenue of the company. Apple has been able to control its supply chain. The company publishes the code of conduct of its suppliers on a yearly basis with the primary objective of strengthening its brand.
Apple produces products that are easy to use. Apple has based its success on the strength of its employees. The HR strategy employed by the company is the primary reason behind its continued growth and excellent performance in the market Grant, Apple has some of the great talents, and the management has been equipped with the best talent management approaches.
This is to ensure that the company attracts and retain the talented workforce. Great talents and efficient management skills are the primary reason why Apple has become a leader in the manufacture of consumer electronics.
The company is committed to understanding the needs of the consumers before launching a new product in the market.The success of Nokia is based on constant innovation on human technology. By enhancing communication and exploring new ways to exchange information, connecting people, Nokia allow users to get more out of life.
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