Henkel case study

Email Abstract This case illustrates a CEO-led organizational transformation driven by stretch goals, performance measurement, and accountability. When Kasper Rorsted became CEO of Henkel, a Germany-based producer of personal care, laundry, and adhesives products, inhe was determined to transform a corporate culture of "good enough" into one singularly focused on winning in a competitive marketplace.

Henkel case study

Henkel Iberica (A) Case Solution

Email Abstract This case illustrates a CEO-led organizational transformation driven by stretch goals, performance measurement, and accountability. When Kasper Rorsted became CEO of Henkel, a Germany-based producer of personal care, laundry, and adhesives products, inhe was determined to transform a corporate culture of "good enough" into one singularly focused on winning in a competitive marketplace.

Historically, Henkel was a comfortable, stable place to work. Many employees never received negative performance feedback. Seeking to overturn a pervasive attitude of complacency, Rorsted implemented a multi-step change initiative aimed at building a "winning culture.

Case analysis for Henkel: Building a Winning Culture

As financial turmoil roiled the global economy, he reaffirmed his commitment to these targets, sending a clear signal to Henkel employees and external stakeholders that excuses were no longer acceptable.

Rorsted next introduced a new set of five company values—replacing the previous list of 10 values, which few employees could recite by memory—the first of which emphasized a focus on customers.

He also instituted a new, simplified performance management system, which rated managers' performance and advancement potential on a four-point scale.

Henkel case study

The system also included a forced ranking requirement, mandating that a defined percentage of employees in each business unit and company-wide be ranked as top, strong, moderate, or low performers. These ratings significantly impacted managers' bonus compensation. In late —the time in which the case takes place—Henkel is well on its way to achieving its targets.

Having shed nearly half its top management team, along with numerous product sites and brands, Henkel appears to be a leaner, more competitive, "winning" organization.Henkel Case.

Henkel case study

Topics: Customer service, CASE STUDY WORKSHEET This form can be used to organize your thoughts about a case. As you perform your analysis remain open to the fact that your interpretation of the facts may change and therefore you should constantly revisit your answers.

Loctite Composite Solutions Loctite Australia. Loctite Surface Engineering Solutions; Industry Solutions; Applications; Products.

Henkel: Building a Winning Culture » Case Solution

Case Study Case Study Case Study This case study is an excellent example of how different types of parties can be brought together in a large scale transaction and how the original energy of those early meetings can be lost over time.

Henkel: Building a Winning Culture Case Solution,Henkel: Building a Winning Culture Case Analysis, Henkel: Building a Winning Culture Case Study Solution, Introduction The paper attempts to describe the strategic management problem of Henkel along with the company’s background and core values.

The paper also. Henkel Case; Henkel Case. Words Oct 7th, 28 Pages. Market Share Estimation & Analysis of Customer Satisfaction Index for Henkel CAC Pvt. Ltd.

Case Study: Henkel | CCH Tagetik

YEAR: (APRIL-JUNE) Conclusion As a gamer this case study was indeed fascinating and grabbed my attention almost instant. As a fan of both Electronic Arts and Activision it was great. Henkel makes a good case study for this strategy, as the company is mainly exposed to developed markets. As illustrated in Figure 1, Western Europe accounted for approximately half of Henkel’s.

Henkel advances digital transformation journey with move to Office E5