Once you get past the ads
The X is an extremely beautiful devicewith a stainless steel band and glass back curving into a 5. Apple is calling it a "Super Retina Display" with x pixels of resolution, making it the highest-density screen on any iPhone. As part of the new screen, Apple omitted the home button and introduced FaceID, which allows you to unlock the phone just by looking at it.
In other words, the new iPhone screen was the star of the show. Apple has become one of the most powerful companies in the world because of its ability to revolutionize consumer technology. From the iPod, to the iPhone, to even the App Store, its paramount innovations have come from fundamentally changing the way we live using technology.
The App Store changed the way we distribute products and create businesses. This really is the future. If the iPhone X really is the future, then the next decade for Apple will be spent finding ways to incorporate the latest cutting-edge technology to existing products, rather than working backward from the customer experience to create something valuable.
But at the end of the day, the "future" of Apple still boils down to a smartphone. But as the owner of a product design studioI spend most of my days studying how people use technology, and from my perspective, the next big innovation is in fewer screens, not more.
Apple may have come up short in that regard. The truth is, technology has given us many gifts, but among them are new ways to be distracted.
Is that really making our lives better? My hope is that the real future of technology affords us access to the data, information, and benefits of the connected world outside of the device in our hands; that the real future of technology is in new tools that enhance our lives while also stealing less of our valuable attention; that the future of technology changes the way we access information, the way the iPod, iPhone, and App Store changed the way we do everything else.
With the enhancement of the augmented reality capabilities in the new iPhones, and enabling cellular within the new Apple Watch Series 3, I very well could be. Those are two developments that could lead to smaller devices, ones that we may be less dependent on. Maybe Apple has already connected the dots--combining Siri, augmented reality, and the Apple Watch to create a technology ecosystem that finally gets out of our way.
Sep 13, More from Inc.At 50, Apple’s design chieftain still looks like the rugby player he once was, and he remains, despite fame, fortune, and a knighthood, the same soft-spoken Brit I .
APPLE COMPUTER, INC.: PEOPLE AND DESIGN CREATE APPLE’S FUTURE Apple Computer paradoxically exists as both one of America’s greatest successes and one of its greatest failures to achieve potential. It ignited the personal computer industry in the ’s (1), bringing such behemoths as IBM and Digital Equipment almost to their knees.
The following is a script from "Inside Apple" which aired on Dec. 20, Charlie Rose is the correspondent. Michael Radutzky, Andrew Bast and Glen Rochkind, producers. Apple is one of the most Founded: Sep 18, Dec 18, · Apple And The Future Of Computing.
“I believed it was important to show people that Apple can still be creative after Steve left,” says Sculley. we continue to seek—and create. People may love their Apple products, but if there is one complaint you hear a lot, it's that by the time you buy one, a newer, better version is already on the rutadeltambor.comd: Sep 18, Innovation By Design Being funny can make you money.
Just ask Apple, IBM, and Taco Bell Even the world’s most buttoned-up companies are incorporating yuks into their branding, and for a simple reason: Comedy pays.