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Its revenue in the 12 months through June grew 50 percent. Aguirre says he's the first in his family to go to college: He studied journalism at the University of San Francisco and received a master's degree in strategic communications from Columbia University.
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After deciding he didn't want to become a journalist, Aguirre took inspiration from his fandom of "Melrose Place" in which Heather Locklear played ad executive Amanda Woodward and began applying for media planning jobs.
Aguirre sees his age and background as an advantage in understanding different points of view, calling himself a "little bit of a Rosetta Stone. With stops in London, Miami, Toronto and Brazil, the tour featured interactive exhibits created by artists who visited Las Vegas for inspiration.
It tells "a story of Vegas in an abstract way through art," says Anderson, who oversaw the project. The Vegas work also included a video, "Now and Then," that portrays two women getting married on The Strip. The video, which has drawn more than 10 million YouTube views, marked an emotional detour for the normally whimsical Vegas campaign.
Anderson joined the agency two years ago after a stint running his own production company in Los Angeles. The ad instructs consumers on how to distinguish an original cent Ikea blue bag from a "fake," and reminds people of just who conceived the original.
Acne was acquired by Deloitte Digital last year. Over the past six years, Bennett has been helping diversify that pool in various ways. Prior to joining YouTube, Bennett helped build the multicultural marketing division of Allied Integrated Marketing from the ground up. In that role she worked with shows like "Black-ish" and movies including the "Deadpool" and "The Fast and the Furious" franchises to help define how to reach multicultural audiences.
At YouTube, Bennett says she's still in a position where she's "able to create opportunities for authenticity to happen in front of and behind the scenes. But Aaron Bernstein, 38, senior director of insights and advocacy, knows Walmart is also polarizing.
Which is why, he says, he focuses on finding and persuading "those swing voters or swing consumers.
At the retail giant, he's spent the past four-plus years working with TV data firmusing advanced analytics, testing and addressable TV to reach "persuadable shoppers," retail's version of swing voters.
But he knew it made sense: A few years back, he says, as a creative at Razorfish working with the brand, he'd been so absorbed by it that he "almost felt I was cheating on my other clients. Now, as global executive creative director, he leads more than 30 staffers whose culture-penetrating work includes the "David Bowie Is Here" installation that took over New York City's Broadway-Lafayette subway station and the "I'm With the Banned" campaign that gave a platform to talented refugee artists affected by the U.
And the year-end campaign " goals" leveraged data about Spotify's user base to create positive messages following a year of cultural strife, leading to more than 2.
If that's melodramatic, it's not by much, given the plunging audiences for traditional TV ads. Browsing web videos a little over a decade ago, Butler says he noticed "teenagers with horribly raw and unprofessional content" getting sometimes hundreds of thousands of views.
He thought marketers should strike deals with them. The content is crap. Influencers aren't the celebrities of the future, adds Butler. She now spearheads LinkedIn's ambitious, multiplatform InItTogether campaign—launched at this year's Golden Globes—the company's first truly global integrated brand marketing campaign, which she describes as her pinnacle achievement for Today, Wang is focused on driving discussions around media, communications, creative and measurement, but that wasn't always the case.
The year-old says her first job out of college wasn't in marketing, but managing an education center for students in kindergarten through eighth grade. The world is changing so fast that you may not be able to predict the jobs that exist in five years.
So if there's something you find interesting, go do it. If the job doesn't exist yet, create it. Due to an error on the part of the writer, an earlier version of this article contained quotes inaccurately attributed to Connie Chan Wang. We regret the error.The rutadeltambor.com video experience serves up the best video content from AOL and around the web, curating informative and entertaining snackable videos.
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